What could be more enjoyable than watching 28 movies promoted by SARFT to celebrate the 90th birthday of the Chinese Communist Party? The Global Times gushes:
Jian Dang Wei Ye (Beginning of the Great Revival, or The Founding of a Party), a movie chronicling the history of the Communist Party of China (CPC), premiered in Beijing on Wednesday. It is among 28 movies promoted by the State Administration of Radio Film and Television (SARFT) to celebrate the 90th anniversary of the CPC, the Xinhua News Agency reported.
….The movie is one of the films promoted by the SARFT for the Party’s anniversary.
Tong Gang, director of the SARFT, said at a promotion event on Tuesday that SARFT had selected 28 movies for recommendation and added that these movies serve as a report that the Chinese movie industry has submitted to the CPC and the Chinese people, according to Xinhua on Wednesday.
The 28 movies include a profile of Qian Xuesen, CPC member and pioneer of Chinese missile and space projects, a movie depicting the rebuilding of the quake-hit Beichuan in Sichuan Province and a movie about the development of the J-10 fighter jet.
Tong asked the distributors to “be highly aware of the films’ political and social responsibilities” when showing the movies.
Twenty-eight propaganda movies to celebrate a birthday no one gives a crap about except the birthday boy. That’s probably about 60 hours worth of propaganda. Can you imagine being forced to watch 60 hours of CCTV? Because I suspect that’s what it will feel like.
And Tong is basically admitting this is pure propaganda. Will the Chinese people really flock to see these movies?
Richard Burger is the author of Behind the Red Door: Sex in China, an exploration of China's sexual revolution and its clash with traditional Chinese values.