Will Timothy Hutton (and Groupon) regret this Superbowl ad?
I’d say it’s not very sensitive to make light of the plight of many Tibetans. I know, their living standard has improved and there are schools and hospitals (believe me, I know), but to make light of their culture being in danger, and using the “joke” to promote Groupon….well, I just felt it was kind of hokey and maybe even borderline creepy. Even if there’s room to debate whether Tibetan culture is at risk or not. It’s just not a funny topic.
Reaction on Twitter has already gone wild, of course, so maybe it will end up being a net plus for Groupon, which must have known this would create a firestorm. But it smacks of insensitivity and poor taste.
Richard Burger is the author of Behind the Red Door: Sex in China, an exploration of China's sexual revolution and its clash with traditional Chinese values.