You can have a look at the ads here. Will they make the slightest bit of difference? I hate to be cynical, but if ever there was a long, hard slog, it’s the campaign to sway China to respect intellectual property. After walking through a Zhongguancun mall the other day, I’d say the campaign has a long way to go.
Richard Burger is the author of Behind the Red Door: Sex in China, an exploration of China's sexual revolution and its clash with traditional Chinese values.