Singapore’s love affair with Funky Monkey underwear

Maybe their tagline should be, “Put a monkey in your underpants.” I’m really not making this up:

Women in Singapore are buying their husbands special Chinese New Year briefs, hoping to bring them good fortune and increase their sexual potency.

Women are also buying themselves “Funky Monkey” panties specially designed for the year of the monkey, featuring smiling cartoon primates. The Lunar New Year begins on Jan. 22 and is celebrated by the Chinese diaspora around the globe.

But the most popular style is bright red briefs for men featuring Chinese characters for wealth and prosperity, said Jeannette Cheong, owner of the underwear store ButtOn Trendy Undies.

UPDATE: Here’s the only photo I can find.

The Discussion: 12 Comments

Well, as long as they are cute (think Hello Kitty), they’ll be quite popular. But isn’t funny how we can be both modern yet superstitious at the same time?

January 15, 2004 @ 3:28 pm | Comment

Pictures please Richard!

January 15, 2004 @ 3:37 pm | Comment

Wearer inclusive.

January 15, 2004 @ 7:17 pm | Comment

The red briefs are only for the men who are in their native years. (It is a complicated concept for translating into English. This year will be Monkey year, so the men (boys) who are aged in 12, 24, and 36…… belong to monkey will wear red briefs, so that it can bring them good luck. Last year is Sheep year and I was just 24 year old, my mother bought a nice red briefs for me.

Hope I explained clearly.

January 15, 2004 @ 8:58 pm | Comment

Oh, it seems more creative the China’s

January 15, 2004 @ 9:08 pm | Comment

They’re being sold in the middle kingdom too – in all the best supermarkets this weel.

January 16, 2004 @ 2:25 am | Comment

Sorry, week

January 16, 2004 @ 2:25 am | Comment

I’ve got to get some; Thanks for this exclusive. It just might improve my marriage, or cut it down short.

January 16, 2004 @ 10:19 am | Comment

Where can I get these Funky Monkey panties? I have been looking every where. I can’t beleive someone hasn’t been selling them here and making a fortune. I WANT A Pair. HELP ME. ๐Ÿ˜‰

January 26, 2004 @ 6:43 am | Comment

I need a pair, too! Please advise where or how I can order about six pairs of these funky monkey underwear drawers.

August 13, 2004 @ 11:21 pm | Comment


March 21, 2005 @ 4:21 pm | Comment

I would like to buy several pairs of the funky monkey undies for my husband, where can I get them??? E-mail me !


January 21, 2006 @ 6:48 am | Comment

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